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"Gravity Models" Applied To Projections For New Casinos: Techniques And Results, Will E. Cummings Jun 2016

"Gravity Models" Applied To Projections For New Casinos: Techniques And Results, Will E. Cummings

International Conference on Gambling & Risk Taking

All developers of new casinos prepare, or have prepared for them, projections for the likely gaming-revenue performance of those casinos; in many cases; regulatory authorities in North America also require or commission independent third-party assessments of such performance. These projections are very frequently based on "gravity models," applying techniques pioneered by Reilly and Huff to analyze other retail activities in relation to the geographic distribution of competitors and potential customers. In this paper, I review roughly 80 examples of such applications from recent casino-licensing procedures in the U.S., and compare their results.


Gambling-Related Problems Of Self-Excluders In Swiss Casinos, Suzanne Lischer Jun 2016

Gambling-Related Problems Of Self-Excluders In Swiss Casinos, Suzanne Lischer

International Conference on Gambling & Risk Taking

No abstract provided.


Women In The Gaming Industry: A Research Summary, Toni Repetti Jun 2016

Women In The Gaming Industry: A Research Summary, Toni Repetti

International Conference on Gambling & Risk Taking

No abstract provided.


Responsible Gambling Training: How Do We Know What’S Working?, Janine Robinson Jun 2016

Responsible Gambling Training: How Do We Know What’S Working?, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.


Responsible Gambling Training In Ontario Canada, Janine Robinson Jun 2016

Responsible Gambling Training In Ontario Canada, Janine Robinson

International Conference on Gambling & Risk Taking

No abstract provided.


A Critical Conversation On Responsible Gaming In Canada And Beyond, Lena Quilty Jun 2016

A Critical Conversation On Responsible Gaming In Canada And Beyond, Lena Quilty

International Conference on Gambling & Risk Taking

No abstract provided.


Elvis Who? Understanding, Attracting And Retaining The Next Generation Of Las Vegas Customers, Oliver Lovat Jun 2016

Elvis Who? Understanding, Attracting And Retaining The Next Generation Of Las Vegas Customers, Oliver Lovat

Occasional Papers

Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods …