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Customer experience, electronic to face (E2F) community, group dynamics, Meetup, online communities, theme parks
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Let's 'Meetup' At The Theme Park, Edwin N. Torres, Marissa Orlowski
Let's 'Meetup' At The Theme Park, Edwin N. Torres, Marissa Orlowski
Rosen Faculty Scholarship and Creative Works
Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. 'Meetup' is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …