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Is Metaverse A Comfortable Parallel Universe For The Tourism Industry Or A Nightmare Full Of Fear?, Busra Kaya, Sinan B. Bayar, Selma Meydan Uygur
Is Metaverse A Comfortable Parallel Universe For The Tourism Industry Or A Nightmare Full Of Fear?, Busra Kaya, Sinan B. Bayar, Selma Meydan Uygur
University of South Florida (USF) M3 Publishing
The aim of the study is to determine the usage areas of the metaverse, that is, the virtual universe, for the tourism sector and to reveal its positive and negative aspects. The fact that the concept of metaverse is still new means that industry stakeholders and researchers do not know how to proceed, and that it is late in raising awareness of the contributions or damages to the field. In this context, the study also aims to provide a foresight about the metaverse for the tourism sector stakeholders. In this respect, its contribution to the literature and the sector makes …