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University of Central Florida

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2016

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Articles 1 - 10 of 10

Full-Text Articles in Tourism and Travel

Towards A Model Of Electronic Word-Of-Mouth And Its Impact On The Hotel Industry, Edwin N. Torres, Dipendra Singh Oct 2016

Towards A Model Of Electronic Word-Of-Mouth And Its Impact On The Hotel Industry, Edwin N. Torres, Dipendra Singh

Faculty Scholarship and Creative Works

Scholars and practitioners recognize that spreading word-of-mouth can play an important role in the formation of a hotel’s image. However, the relationships among various measures of online customer engagement are relatively unknown. The present study analyzes the relationships and quantifies the impacts of various measures of online engagement including the number of online reviews, overall rating, and relative ranking. The researchers used path analysis on a sample of 178 hotels to study the relationships among relevant variables and build a model to explain the impact of such measures (Figure 2). The results reveal there is a positive direct effect of …

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The Identification And Differentiation Of Festival Stakeholders: A New Perspective, Mathilda Van Niekerk, Donald Getz Sep 2016

The Identification And Differentiation Of Festival Stakeholders: A New Perspective, Mathilda Van Niekerk, Donald Getz

Rosen Faculty Scholarship and Creative Works

This article sets out to identify, differentiate, and categorize festival stakeholders by means of a multidimensional approach. Festivals are coproduced by a collection of stakeholders, and festival organizers facilitate the festival outcomes by interpreting stakeholders' contributions, aims, and concerns. Based on an extensive literature review, a theoretical framework was developed that illustrates how previous studies have typically identified and differentiated festival stakeholders by listing them or by means of a one-dimensional approach. For this study, an online survey was developed and administered to festival organizers in the US, testing the possibility of identifying, differentiating, and grouping festival stakeholders from a …

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A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng Sep 2016

A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng

Faculty Scholarship and Creative Works

Walks in the City of Canton is a book written by John Henry Gray of Christ's College, Cambridge who came to China and stayed as a missionary for many years, and it was published in 1875. This project did a preliminary analysis of the text of this book digitized by Google from the Library of Harvard University and uploaded to the Internet Archive. The Voyant generated top 500 words are tagged selectively aiming to find the more popular nouns, adjectives and verbs, and their related topics, sentiments or actions. This analysis is combined with the observations obtained in the translation …

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Staging Dunhuang Mogao Caves: Treasures From Along The Silk Road, Lanlan Kuang Sep 2016

Staging Dunhuang Mogao Caves: Treasures From Along The Silk Road, Lanlan Kuang

Faculty Scholarship and Creative Works

Historically a frontier metropolis, Dunhuang was a strategic site along the Silk Road in northwestern China, a crossroads of trade, and a locus for religious, cultural, and intellectual influences since the Han dynasty (206 B.C.E.–220 C.E.). The 492 caves at the Mogao cliff near the modern town of Dunhuang have served as temples, sites for performative events, and an archive that consisted of medieval Chinese paintings and Buddhist sutras. Today, the Dunhuang Mogao Caves is among one of the most well-known UNESCO heritage sites along the ancient Silk Road. With technological advancements, the staging processes of the Dunhuang Mogao Caves …

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Disclosing The Economic Impact Of The Vacation Home Industry On Osceola County: A 2016 Affirmative Report, Robertico R. Croes, Tadayuki Hara Sep 2016

Disclosing The Economic Impact Of The Vacation Home Industry On Osceola County: A 2016 Affirmative Report, Robertico R. Croes, Tadayuki Hara

Dick Pope Sr. Institute Publications

The purpose of this report is to assess the economic impact of the vacation home segment in the Kissimmee/Osceola area. The report was commissioned by Experience Kissimmee in response to the growing significance of the vacation home segment in the tourist industry of the county. The 2008 report from the Dick Pope Sr. Institute for Tourism Studies (DPITS) of the Rosen College of Hospitality Management at the University of Central Florida served as the baseline for the current DPITS report.

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Applicability And Usefulness Of The Stakeholder Strategy Matrix For Festival Management, Mathilda Van Niekerk Jul 2016

Applicability And Usefulness Of The Stakeholder Strategy Matrix For Festival Management, Mathilda Van Niekerk

Rosen Faculty Scholarship and Creative Works

This article examines the applicability and usefulness of the stakeholder strategy matrix in the context of festival management. An extensive literature review gave rise to the development of an online survey. Data for the study were collected from festival managers in the US. This empirical study indicated that internal and external festival stakeholders differ from each other in significant ways, and that different management strategies should be used to manage them. The stakeholder strategy matrix appears to be more effective for the management of internal festival stakeholders and the least effective for managing external festival stakeholders. Based on the results …

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Playing For First Place: An Analysis Of Online Reviews And Their Impact On Local Market Rankings, Dipendra Singh, Edwin N. Torres, April Robertson-Ring Jun 2016

Playing For First Place: An Analysis Of Online Reviews And Their Impact On Local Market Rankings, Dipendra Singh, Edwin N. Torres, April Robertson-Ring

Rosen Faculty Scholarship and Creative Works

Whereas past research studied the impact of online reviews on a hotel’s image, the present study analyzes the impact of various measures of customer engagement on the local market ranking of a hotel. For these purposes, the researchers collected data on a sample of hotels including the number of reviews, absolute rating (i.e. 1-5 stars), and market ranking (i.e. 1st, 2nd, 3rd place) on TripAdvisor. The authors tested the relationships between number of reviews, market ranking, overall rating and number of booking transactions. Results revealed that the absolute rating of the hotel was a significant factor in determining its market …

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Customer And Employee Incivility And Its Causal Effects In The Hospitality Industry, Edwin N. Torres, Mathilda Van Niekerk, Marissa Orlowski Apr 2016

Customer And Employee Incivility And Its Causal Effects In The Hospitality Industry, Edwin N. Torres, Mathilda Van Niekerk, Marissa Orlowski

Faculty Scholarship and Creative Works

The present research sought to understand customer and employee incivility in the hospitality industry. The study identified customer actions that are perceived as uncivil by employees and coping strategies used by employees after experiencing uncivil behavior. Finally, service-recovery situations are differentiated from security-related incidents and guidance is offered to hospitality managers regarding the minimization of customer incivility. An empirical survey was distributed to 297 hotel employees. Regression analysis indicated that the effects of customer incivility were an increase in: customer aggression, employee negative emotions, employee-to-customer incivility, employee-to-employee incivility, and employee sensitivity to uncivil acts. The effects of employee-to-employee incivility were …

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Let's 'Meetup' At The Theme Park, Edwin N. Torres, Marissa Orlowski Feb 2016

Let's 'Meetup' At The Theme Park, Edwin N. Torres, Marissa Orlowski

Rosen Faculty Scholarship and Creative Works

Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. 'Meetup' is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …

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The Poverty Obliteration Program, Robertico Croes, Manuel Rivera Jan 2016

The Poverty Obliteration Program, Robertico Croes, Manuel Rivera

Faculty Scholarship and Creative Works

The complexity of the concept of poverty is revealed through multiple channels in politics, media, and associations, and the international community. Different views and positions are adopted with regard to the meaning, causes and approaches to poverty. This diversity in definitions poses enormous hurdles for realizing the perennial objective of reducing poverty by modern society. Varying conceptualizations of poverty make measurements controversial, affecting estimates of the magnitude of poverty and subsequent actions to be undertaken. Conflicting notions of poverty can leave poor people without the necessary policy attention and actions. This chapter explores the meanings and measurements of poverty and …

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