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A Study On The System Of Influential Factors For High-Quality Development Of Chinese Cultural And Tourism Small Towns: Insights From W Town, Yu Chen
Dissertations and Theses Collection (Open Access)
Under the dual support of the government and market, the number of cultural and tourism small towns in China has increased rapidly in recent years. However, many small towns have encountered problems such as poor performance, disputes over interests, and operational deficiencies during their rapid development. As China's economy gradually enters a phase of high-quality development, how to promote the high-quality development of cultural and tourism small towns has become a concern for experts in the industry and academia. Currently, research on the high-quality development of cultural and tourism small towns in China is relatively fragmented and lacks a comprehensive …
Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo
Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo
Dissertations and Theses Collection (Open Access)
Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand influence seldom spread outside the area. As a result, the limitations of brand awareness have been challenging the rapid development of regional high-end hotels. The existing research has not come to a clear theoretical response to this challenge. To enhance research in this field, this paper grounded on value co-creation theory posed one core question and three …