Tourism and Travel Commons^™

Effect Of Influencer Message Value On Destination Awareness, Image, And Travel Intentions, Shumaila Kashif, Maira Junejo, Farman Ali

3rd IBA SBS International Conference 2024

Tourism is one of the fastest-growing sectors and destination competition is expanding by the day. Lately, Pakistan's tourist business has exploded, fueled by social media influencers' content creation. Hence the aim of this research is to understand how the influencer message value impact destination awareness, image, and travel intentions.

Data was collected through purposive sampling from 216 respondents via google forms. Analysis was performed on Smart PLS version 3.2.8. Results indicated that Influencer source attractiveness affected destination awareness, destination image and travel intention positively and significantly. It also showed that entertainment was affecting destination awareness and destination image positively and …

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

Tourism Job Outlook: A Guide To Events, Hospitality, Interpretation Jobs For The Lakota People, Gina Fe Causin, Chay Runnels

Faculty Publications

The emphasis on tourism in the economy of South Dakota provides extensive opportunities in the field of Hospitality and Tourism for employment in the region. Specific employment opportunities exist in the hotel, food and beverage, and travel accommodation industries. Local job postings indicate opportunities for Lodging Managers, Meeting, Convention, and Event Planners, Food Service Managers, and Administrative Service Managers. On a national level, these positions all show expected growth of between 2-33% over the next seven years (Bureau of Labor Statistics Occupational Handbook, 2015).

Tourism Studies: Haw Par Villa Theme Park, Joseph W. Miller

Student Publications

This study demonstrates that perceived authenticity of a cultural heritage site should not be overlooked when determining reasons for a decline in tourism. The quality:price ratio of this particular site was shown as a contributing factor to its decline in tourism, but an underlying current of discontent was identified in regards to the perception of the site as a part of Singapore’s distinctive history.