Tourism and Travel Commons^™

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients [Recorded Presentation], Hannah Daab

Steeplechase: An ORCA Student Journal

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab

Scholars Week

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Panel 10. Paper 10.3: A Multi-Layered Rural Settlement Resisting To Sustain The Rural Habitat: Gaziköy, Turkey, Nihan Bulut, Tugce Yuruk, Sera Naz Ersoy, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir, Meltem Cetiner

ISCCL Scientific Symposia and Annual General Meetings // Symposiums scientifiques et assemblées générales annuelles de l'ISCCL // Simposios científicos yy las Asambleas Generales Anuales

The most important features of rural settlements are the fertile agricultural lands satisfying needs of people, the connections with the regional transportation network and proximity to natural resources such as water and fresh air. These features are important for the continuation of rural life and Gazikoy, which is known as Ganos in ancient period, has always been a rural settlement since antiquity because of them.

Throughout time, Gaziköy (Ganos) in Thrace was inhabited by different cultures. The inhabitation in the village continued all through the Hellenistic, Roman, Byzantine and Ottoman periods. The Gaziköy (Ganos) which had a Rum (Ottoman-Greek) population …

Panel 10 Rural Heritage Places In Turkey: Different Contexts | Diverse Issues | Distinct Responses, Ayse Guliz Bilgin Altinoz, Ozgun Ozcakir

ISCCL Scientific Symposia and Annual General Meetings // Symposiums scientifiques et assemblées générales annuelles de l'ISCCL // Simposios científicos yy las Asambleas Generales Anuales

Rural heritage places are social, cultural, economic and natural environments shaped according to the habitat in which they are located. Thus, they are unique places where people and natural environment are in constant interaction. However, rural heritage places in Turkey, face with various problems similar to those in the world such as depopulation, changes in policies for agricultural production and excessive cultural tourism.

In the panel; complex physical, social and economic structure of rural heritage places and the problems that they are faced with today will be discussed with reference to three different villages from different regions of Turkey. The …

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.

Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci

University of South Florida (USF) - M3 Publishing

This is the second volume of the Advances in Global Business and Economics Book Series. This volume has the following parts:

• Part 1: Accounting
• Part 2: Consumer Behavior
• Part 3: Corporate Finance & Governance
• Part 4: Economics
• Part 5: Education & Training
• Part 6: Environmental Issues/Sustainability & Green Tourism
• Part 7: Finance & Banking
• Part 8: Food and Beverage Management
• Part 9: Hospitality & Tourism/Smart Tourism
• Part 10: Human Resource Management
• Part 11: Innovation & Entrepreneurship
• Part 12: International Trade
• Part 13: Leisure Management
• Part 14: Management
• Part 15: Social Science Studies
• Part 16: Technology/E-Business/Social Media

ISBN: 978-1-7321275-5-5

Residents As Destination Advocates: A Netnographic Exploration Of Resident-Generated Advocacy Through A Facebook Travel Group, Michael Lever, Dr. Statia Elliot

TTRA Canada 2019 Conference

Like many destinations, Canada began this year with an increase in international visitors (Destination Canada, 2019). An attributing factor to this growth is the phenomenon of social media and, more specifically, social networking sites (SNS) such as Facebook, which emphasize a user’s relationships, as supported by their conversations, identity, reputation, and presence (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011; Kim & Fesenmaier, 2017). SNS are now deeply ingrained in our social and economic lives (Usui, Wei, & Funck, 2018; Zeng & Gerritsen, 2014), even surpassing traditional marketing channels in terms of importance and effectiveness (Burgess, Sellitto, Cox, & Buultjens, 2009; O’Connor, …

Profiling The Emotional Peaks And Valleys In Stories Of Cross-Border Shopping, Michael S. Mulvey, Charles E. Gengler

TTRA Canada 2019 Conference

The stories that travellers tell provide valuable insight to tourism managers responsible for shaping travel experiences. Access to consumer stories has never been greater due to the rise of online forums, reviews, and blogs (Gretzel, Fesenmaier, Lee, & Tussyadiah, 2010). Yet, researchers’ ability to make sense of these stories is limited by current theoretical and methodological approaches. We contend that there is an opportunity to develop new approaches to measure customer experience using advanced text analysis and sentiment indices. Specifically, we use narrative theory to explain the importance of emotional peaks and valleys in stories and propose a natural language …

#Fomo: How The Fear Of Missing Out Drives Consumer Purchase Decisions, Michelle Van Solt

FIU Electronic Theses and Dissertations

This research focuses on consumers’ experiential purchase decisions motivated by the fear of missing out (FOMO). I propose that consumers are more likely to attend an event when individuals with whom they have strong (weak) interpersonal ties will be present, because consumers will experience higher (lower) levels of FOMO. The results of one qualitative and four quantitative studies, including a behavioral study, demonstrate that purchase intent is higher when participants imagine that their close friends (i.e., strong ties) will attend, an effect mediated by FOMO and anticipated regret. Furthermore, the type of experience (i.e., ordinary, extraordinary) moderates the relationship of …

The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith

Electronic Theses and Dissertations

Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as …

Leadership And Community In The Arts: A Case Study Of Legend And Culture In Chiusdino, Italy, Amanda Svetlak

Arts Administration Masters Theses

The complexity of culture goes beyond artistic expression, nationality, race, and religion. Culture shapes our communications, interactions, and our perceptions of the world around us (Hall, 1989). Studies show that self-awareness of our own culture through exposure to the unfamiliar leads to intercultural competences (Herlo, 2015; Crossman, 2011; Hermond 2018; Hall 1989). As technology, travel, and community diversity continues to shrink our world and diversify our workplaces, these intercultural competences support modern processes of marketing, community engagement, and organizational leadership. This thesis is a case study of the community culture, organizational culture, and structure of arts institutions in Chiusdino, Italy. …

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …

A Study Of Safari Tourism In Sub-Saharan Africa: An Empirical Test Of Tourism A-B-C (T-Abc) Model, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai

Marketing Faculty Publications

The competition for safari tourism in sub-Saharan Africa is intense. Aside from inter-country competition, there is also intra-country competition among game viewing lodges and resorts within each country. In this context, it is important to understand the strengths and weaknesses of each country for safari tourism. We empirically test the relationship between tourism performance and multiple tourism dimensions, namely, tourism Attractions (A), Basics (B), and Context (C). We test the Tourism A-B-C model (Manrai, Manrai, & Friedeborn, 2018) using data from Botswana, Kenya, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.

The study, a first in the region, addresses tourism …

The Effect Of Website Quality On Repurchase Intention With The Mediation Of Perceived Value: The Case Study Of Online Travel Agencies In Vietnam, Huyen Pham, Thu Nguyen

Journal of Global Business Insights

The sharing economy is getting broader with its non-ownership assets, better use of resources, lower prices, and more customized products (Belk, 2014). In tourism industry, the development of the sharing economy involved the emergence of online travel agencies (OTAs) who are intermediates between services providers and consumers, provide accommodations, transport services, food and beverages services, tour guide services, etc. (Skalska, 2017). Recently, Vietnam has experienced a rapid growth in the number of users booking tourism products and services through OTAs. Playing such an important role in the tourism market, it is essential for OTAs to retain customers which later bring …

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.

Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park

Atlantic Marketing Association Proceedings

No abstract provided.

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.

The Role Of Sustainable Local Food Among Tourism Stakeholders: A Comparative Study In Vancouver, Canada And Christchurch, New Zealand, Hiran Roy, C.Michael Hall, Paul W. Ballantine

TTRA Canada 2019 Conference

Local food is increasingly regarded as an element of sustainable tourism and hospitality. This study examines restaurant and chefs’ (tourism stakeholders) perceptions, motivations, and constraints in buying local food ingredients from local farmers’ market vendors on a study conducted in Vancouver, Canada and Christchurch, New Zealand. Semi-structured interviews were conducted with restaurants and chefs. The study identified that restaurants and chefs are most interested in perceived tangible benefit such as freshness, as well as more intangible motivations such as supporting local farmers and the local economy/community/businesses. However, they experienced challenges with purchasing. Based on the findings, strategies are posited for …

Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly

Books/Book Chapters

This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating …

From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta

Articles

This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is examined and investigation into a two sub-stage split is proposed; pre-purchase and post-purchase. Dubbed the Believing phase, this paper calls for research into the patterns of engagement behaviour towards hotel brands’ content at this currently under-researched stage. Current social media-focussed research examines influence on purchasing decisions of users, social media usage on-site, and post-trip evaluation. There remains a conceptual gap highlighting the behavioural patterns of users during the period between initial purchase and subsequent departure.

What Supports Are Needed To Encourage And Assist Community Festivals And Events To Succeed And Grow? An Empirical Study., Helen Mcdwyer

Theses

Abstract: Communities are motivated to host festivals and events for a myriad of reasons. They generate important economic and social benefits for an area with increased visitor numbers, increased local spending and greater community cohesion. Festival and event tourism is an important segment of the overall tourism product in Ireland, particularly in an area such as Kerry where there is a heavy reliance on tourism. Many festivals and events in Kerry are organised by community and voluntary groups and yet these groups are increasingly pressurised to increase the professionality of their offering to compete for regional funding and sponsorship. Changes …

The Influence Of Employer Branding In Talent Management In The Hotel Industry, Donagh Davern, Leo Jago, Margaret Deery

Irish Business Journal

This paper aims to explore the influence of employer branding in attracting and retaining talented employees, with a particular focus on millennial staff. The paper reviews literature in the area of talent management, employer branding and the millennial generation in the hotel industry and draws on the results of interviews with hotel General Managers. At a time when there is a shortage of talent to fill available positions in the hotel industry, this paper seeks to give hoteliers an improved understanding of the concepts of talent management and employer branding and their usage in the attraction and retention of staff, …

Yeats’S Legacy And Literary Tourism: A Study Of The Yeats Winter School In Sligo, Mary Mcguckin

Irish Business Journal

Literary tourism is of increasing importance within the field of cultural and heritage tourism yet remains under-represented in academic literature. Smith, et al. (2010, p. 108) define it as a “tourism activity motivated by interest in an author, a literary creation or setting, or the literary heritage of a destination”. The typical profile of a literary tourist is that of a well- educated holidaymaker who is seeking an authentic experience, may have heard about the place’s linkage with a writer but may not have high levels of knowledge about the actual work of the writer. The socio-economic characteristics of literary …

A Comparative Analysis Of The Attitudes Of Rural And Urban Consumers Towards Cultured Meat, Elaine Shaw, Máirtín Mac Con Iomaire

Articles

Purpose – The purpose of this paper is to perform a comparative analysis on the attitudes of rural and urban Irish consumers towards cultured meat.

Design/methodology/approach – A mixed methods exploratory sequential design was used. This involved collecting qualitative data first, through group interviews, and using the results of these to design the questionnaires for the quantitative data collection, which was analysed using SPSS 24.0 ®.

Findings – Urban consumers were more receptive towards cultured meat and more concerned about the environmental impact of current meat production practices. Rural consumers were more concerned about the possible damaging effect cultured meat …