Tourism and Travel Commons^™

Consumer Show Visitors: A Case Study , Kara Grau

Institute for Tourism and Recreation Research Publications

Tourism marketers often have a difficult time trying to weigh the costs and benefits of exhibiting at consumer shows. What defines success at a consumer show is different for each exhibitor, so a show that has great potential for one exhibitor may not be worth the effort and expense for another. In light of this, this case study was undertaken in an effort to answer several questions about attendees of the Washington Sportsmen’s Show, held in Puyallup, Washington in January, 2009.