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Full-Text Articles in Tourism and Travel
Assessing Farmers’ And Landowners’ Attitudes Towards Environmental Sustainability And Their Motivations Towards Walking Tourism In Sheep’S Head Way, Co. Cork, Gráinne Dwyer
Irish Business Journal
Numerous studies within academic literature examine motivations of walkers engaging with nature-based tourism activities, such as hillwalking. However, a gap exists in the literature regarding the suppliers of this type of tourism, namely landowners and farmers. This research hopes to address this identifiable gap in tourism research in a confined study area located in the Sheep’s Head Way in Co. Cork. The purpose of this research was to examine geographical spatial differences in environmental attitudes, and to determine the factors that influenced the landowner’s intentions to permit the walkway throughout their land. To examine these factors, seven semi-structured interviews were …
Critical Success Factors In The Promotion Of Sustainable Rural Tourism By Destination Marketing Organisations: A Study Of Ballyhoura Fáilte, Louise Nugent, Siobhán Lynch
Critical Success Factors In The Promotion Of Sustainable Rural Tourism By Destination Marketing Organisations: A Study Of Ballyhoura Fáilte, Louise Nugent, Siobhán Lynch
Irish Business Journal
With the Irish tourism industry maturing, destination marketing organisations (DMOs) must meet tourists’ changing expectations. For rural tourism destinations, the challenge lies in ensuring that they obtain a position of sustainability in the Irish tourism industry (Department of Arts, Heritage and Gaeltacht, 2011). Due to the highly volatile nature of the Irish rural tourism industry, treating rural tourism like any other product does not comply with the new approach to destination marketing management, which considers the resources available, the environment, the tourist, and the residents themselves (Buhalis, 2000; Pike, 2008). The aim of this study is to carry out a …