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Full-Text Articles in Technology and Innovation
A Tool For Designing Business Model Innovations, Arcot Desai Narasimhalu
A Tool For Designing Business Model Innovations, Arcot Desai Narasimhalu
Arcot Desai NARASIMHALU
There is a steady stream of business model innovations created to deliver value to customers using new approaches. Famous examples of business model innovations have been Amazon, Dell computers and Starbucks. Several other examples of business model innovations have been created across industries and reported in popular and academic forums. Osterwalder and Pigneur had defined a business model canvas as a framework for analysing business models. They had defined nine key subcomponents of a business model. Companies and individual entrepreneurs who wish to create business model innovations are still deploying trial and error approaches to discovering new business models. There …
Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve
Milestone Payments Or Royalties? Contract Design For R&D Licensing, Pascale Crama, Bert De Reyck, Zeger Degraeve
Zeger Degraeve
We study how innovators can optimally design licensing contracts when there is incomplete information on the licensee's valuation of the innovation, and limited control over the licensee's development efforts. A licensing contract typically contains an up-front payment, milestone payments at successful completion of a project phase, and royalties on sales. We use principal-agent models to formulate the licensor's contracting problem, and we find that under adverse selection, the optimal contract structure changes with the licensee's valuation of the innovation. As the licensee's valuation increases, the licensor's optimal level of involvement in the development-directly or through royalties-should decrease. Only a risk-averse …