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Articles 1 - 5 of 5
Full-Text Articles in Technology and Innovation
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla
Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla
Faculty Research & Creative Activity
The general purpose of this study is to propose a methodology that can be employed in the application of facial recognition systems (FRS) to determine if a statistically significant difference exists in a facial recognition system’s ability to match two dissimilar skin tone populations to their enrolled images. A particular objective is to test the face recognition system’s ability to recognize dark or light skin tone subjects. In addition to the direct comparison of results from two different populations, this study uses a Box Behnken Design to examine four factors commonly effecting facial recognition systems. Four factors were tested, the …
Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla
Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla
Faculty Research & Creative Activity
The general purpose of this study is to propose a methodology that can be employed in the application of facial recognition systems (FRS) to determine if a statistically significant difference exists in a facial recognition system’s ability to match two dissimilar skin tone populations to their enrolled images. A particular objective is to test the face recognition system’s ability to recognize dark or light skin tone subjects. In addition to the direct comparison of results from two different populations, this study uses a Box Behnken Design to examine four factors commonly effecting facial recognition systems. Four factors were tested, the …
Cracking The Case, Singapore Management University
Cracking The Case, Singapore Management University
Perspectives@SMU
Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
UNL Libraries: Faculty Publications
Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …