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Full-Text Articles in Technology and Innovation
Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang
Preparing The Hospitality And Tourism Workforce For The Future Of Work, Arthur Huang
Rosen Research Review
The economic restructuring necessitated by the Covid-19 pandemic has ignited a fundamental transformation of the US workforce driven by powerful digital technologies. No sector has been hit harder than the hospitality and tourism industry (H&T), and no industry has more to gain from reinvention. H&T employs about 32% of the US labor force; however, workers’ wages, benefits, and career support are among the lowest of all industries. Moreover, research shows that numerous jobs in H&T are susceptible to automation due to advancements in artificial intelligence (AI). The fears related to job loss resulting from applying advanced technology, such as AI, …
How Could Robots Improve The Customer Experience At A Theme Park, Ady Milman, Dr. Asli Tasci, Tingting Zhang
How Could Robots Improve The Customer Experience At A Theme Park, Ady Milman, Dr. Asli Tasci, Tingting Zhang
Rosen Research Review
Technology is moving fast, and accordingly, robots are being successfully integrated into several hospitality organizations to improve customer experiences. Theme parks could benefit from robots, to provide efficient and cost-effective services. Yet, there is a lack of research investigating customer perceptions of robots in theme parks. Dr. Ady Milman, Dr. Asli Tasci, and Dr. Tingting Zhang, from UCF Rosen College of Hospitality Management, conducted the first investigation into how certain robotic qualities influence customer’s perceptions of and loyalty to the theme park. Their research could inform the future integration of robot technology into theme parks.