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Full-Text Articles in Technology and Innovation
What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu
What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu
Rosen Research Review
Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).
Help Yourself: Are Self-Service Technologies Doing Enough To Elicit A Positive Response From Consumers?, Wei Wei, Edwin N. Torres, Nan Hua
Help Yourself: Are Self-Service Technologies Doing Enough To Elicit A Positive Response From Consumers?, Wei Wei, Edwin N. Torres, Nan Hua
Rosen Research Review
The use of self-service technologies (SSTs) has grown significantly over the last ten years. In their research paper, Dr. Wei Wei, Dr. Edwin N. Torres and Dr. Nan Hua from Rosen College of Hospitality Management, University of Central Florida, aim to identify gaps in current research into the value of SSTs within hotels and restaurants. They also look at the role extrinsic and intrinsic attributes play and how an SST can lead to a transcendent service experience (TSE).