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Full-Text Articles in Technology and Innovation
Experience Base, Strategy-By-Doing And New Product Performance, Liang Chen, Mengmeng Wang, Lin Cui, Sali Li
Experience Base, Strategy-By-Doing And New Product Performance, Liang Chen, Mengmeng Wang, Lin Cui, Sali Li
Research Collection Lee Kong Chian School Of Business
Research Summary Strategy research views firms' diverse experience base as critical to new product success. It also champions strategy-by-doing in entrepreneurial settings. This study juxtaposes and bridges these two perspectives to better understand product development. We propose that while a firm's product portfolio diversity contributes to new product success only to a certain degree, design iteration-a postlaunch strategy-by-doing approach-is positively associated with new product performance. Our core contribution points to a complementary relationship: strategy-by-doing helps mitigate the capacity constraints problem that prevents firms from successfully adapting product development capabilities to a dynamic market. Our analysis of a sample of 2,182 …
Cyber-Empathic Design: A Data-Driven Framework For Product Design, Dipanjan Ghosh, Andrew Olewnik, Kemper Lewis, Junghan Kim, Arun Lakshaman
Cyber-Empathic Design: A Data-Driven Framework For Product Design, Dipanjan Ghosh, Andrew Olewnik, Kemper Lewis, Junghan Kim, Arun Lakshaman
Research Collection Lee Kong Chian School Of Business
A critical task in product design is mapping information from consumer to design space. Currently, this process largely depends on designers identifying and mapping psychological and consumer level factors to engineered attributes. In this way, current methodologies lack provision to test a designer's cognitive reasoning and could introduce bias when mapping from consumer to design space. In addition, current dominant frameworks do not include user-product interaction data in design decision making, nor do they assist designers in understanding why a consumer has a particular perception about a product. This paper proposes a framework-cyber-empathic (CE) design-where user-product interaction data are acquired …
When Does An Idea Become An Innovation? The Role Of Individual And Group Creativity In Videogame Design, Feichin, Ted Tschang
When Does An Idea Become An Innovation? The Role Of Individual And Group Creativity In Videogame Design, Feichin, Ted Tschang
Research Collection Lee Kong Chian School Of Business
In between creativity studies of idea generation and knowledge management studies of the codification and transmission of knowledge are a fuller set of cognitive activities, including problem-solving and creative impulses. This paper examines the case of designers in the US videogame industry to develop a set of frames for determining how their ideas come about, how ideas are transformed in the process of product development, and when different models of organizing innovation are efficacious. It is found that different types of creativity are used in game design, that sometimes the individual is more influential, but that in many cases, the …
R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester
R&D/Marketing Communication During The Fuzzy Front-End, Rudy K. Moenaert, Arnoud De Meyer, William E. Souder, Dirk Deschoolmeester
Research Collection Lee Kong Chian School Of Business
The planning stage of an innovation project has a great effect on the commercial performance of the project. During the "fuzzy front-end", the organization formulates a concept of the product to be developed, and determines whether or not the organization will invest resources in the concrete development of the idea. The integration of R&D and marketing activities is a necessary condition for success in innovation projects. The research question of this study is: from an information processing perspective, what role does information transfer play in integrating R&D and marketing functions during the planning stage, and what effects do project formalization …