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Full-Text Articles in Technology and Innovation
Dating Disruption: How Tinder Gamified An Industry, Niloofar Abolfathi, Simone Santamaria
Dating Disruption: How Tinder Gamified An Industry, Niloofar Abolfathi, Simone Santamaria
Research Collection Lee Kong Chian School Of Business
Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.