Technology and Innovation Commons^™

Technology Specifications And Production Timing In A Co-Opetitive Supply Chain, Baozhuang Niu, Kanglin Chen, Xin Fang, Xiaohang Yue, Xin Wang

Research Collection Lee Kong Chian School Of Business

Motivated by Google’s technology specifications on Android devices, we consider firms’ decisions on production timing in a co-opetitive supply chain comprising a manufacturer and an original equipment manufacturer (OEM), where the manufacturer acts as the OEM’s upstream contract manufacturer and downstream competitor. We consider the market acceptance uncertainty of key product designs. If a firm decides to implement ex post production strategy (PS), it can delay the production until the market acceptance uncertainty of its product is resolved. Otherwise, ex-ante production strategy (AS) is implemented. We find that, due to the co-opetition, PS does not always benefit either the manufacturer …