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The Pursuit Of Competitive Advantage And The Strategic Behavior Of Firms In Adopting Self-Service Technology, Timothy David Saur

Dissertations

In 2002 Zuboff and Maxim published their book titled The Support Economy. In the book the authors predict a new era of capitalism that holds great promise for companies and individuals who can design useful, usable, and desirable information systems, knowledge networks, and social software. Since the time of publication advances in technology have allowed the use of self-service products to expand into once unforeseen areas. Self-service technology is used by companies to lower cost, to increase market share, to develop new revenue streams, and to position their products as innovative. Yet the body of research surrounding the organizational strategy …