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Full-Text Articles in Technology and Innovation
Finding The Invisible At-Risk Player - Using Technology To Help Identify Customers Spending Beyond Affordable Limits, Tony Schellinck Dr.
Finding The Invisible At-Risk Player - Using Technology To Help Identify Customers Spending Beyond Affordable Limits, Tony Schellinck Dr.
International Conference on Gambling & Risk Taking
Abstract:
This session will highlight the value of a new EGM Affordability Model specifically adapted for changes in play due to COVID-19. Affordability of play has become a critical regulatory priority that is gaining greater traction worldwide as a gaming provider responsibility. The research presented here can inform a more sophisticated approach that is easy to operationalize, does not require a burden of proof on operators, and simultaneously yields greater results in identifying players spending beyond their abilities. The authors conducted research from 2014-2020, interviewing 10,500 regular electronic machine gamblers in land-based casinos in three countries administering the PGSI and …
Rg Smart Gambling Machines: A Prevention Model To Respond To Risky Play In Real Time, Tracy Schrans
Rg Smart Gambling Machines: A Prevention Model To Respond To Risky Play In Real Time, Tracy Schrans
International Conference on Gambling & Risk Taking
Abstract:
In collaboration with industry, public health, and regulators, Focal Research developed an effective modelling process using player data and technology to identify and assist customers at-risk of having problems with their gambling. The system was originally designed using account-based player data to accurately assess play patterns. Complex algorithms scan the player data stored in an operator’s member data system, alerting operators to play behaviours typically observed among those scoring 8 or higher on the Problem Gambling Severity Index. During a live trial, the system was found to help staff interact with at-risk customers leading to measurable improvement in outcomes …