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The Effect Of Technology And Regulation On The Co-Evolution Of Product And Industry Architecture, Nicholas Burton, Peter Galvin
The Effect Of Technology And Regulation On The Co-Evolution Of Product And Industry Architecture, Nicholas Burton, Peter Galvin
Research outputs 2022 to 2026
This paper explores the co-evolution of product and industry architecture by drawing on a longitudinal study of the UK personal pensions industry between 2005 and 2020. It provides qualitative evidence for the way in which institutional structures, particularly regulation, entwine with firm strategic choices to shape the contours of an industry value chain (IVC). We draw upon modularity theory and the literature on industry architecture to consider how strategic bottlenecks emerged and how value shifted between layers of the IVC. Furthermore, we examine the interplay between the agendas of the regulator and firm strategic responses to unpack how firms (product …