Technology and Innovation | Open Access Articles

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard Sep 2015

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

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Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long Sep 2015

Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long

Atlantic Marketing Association Proceedings

As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …

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Feature Selection And Classification Methods For Decision Making: A Comparative Analysis, Osiris Villacampa Jan 2015

Feature Selection And Classification Methods For Decision Making: A Comparative Analysis, Osiris Villacampa

CCE Theses and Dissertations

The use of data mining methods in corporate decision making has been increasing in the past decades. Its popularity can be attributed to better utilizing data mining algorithms, increased performance in computers, and results which can be measured and applied for decision making. The effective use of data mining methods to analyze various types of data has shown great advantages in various application domains. While some data sets need little preparation to be mined, whereas others, in particular high-dimensional data sets, need to be preprocessed in order to be mined due to the complexity and inefficiency in mining high dimensional …

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Challenges For Developing Complex System Governance, Charles B. Keating, Polinpaplinho F. Katina, Joseph M. Bradley, Sila Çetinkaya (Ed.), J. K. Ryan (Ed.) Jan 2015

Challenges For Developing Complex System Governance, Charles B. Keating, Polinpaplinho F. Katina, Joseph M. Bradley, Sila Çetinkaya (Ed.), J. K. Ryan (Ed.)

Engineering Management & Systems Engineering Faculty Publications

This paper examines the challenges and practice implications for Complex System Governance (CSG). CSG is presented as an emerging field focused on the design, execution, and evolution of the higher order (metasystem) functions necessary to provide control, communication, coordination, and integration of a complex system. This paper is focused on three primary objectives. First, we introduce the complex system problem domain that the CSG field is being designed to address. The pervasiveness of this problem domain is demonstrated by a short examination of the water utilities sector. Second, we expound the nature of CSG and an emerging reference model …

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.

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Resource Planning In Engineering Services Firms, Vincent Hargaden, Jennifer K. Ryan Jan 2015

Resource Planning In Engineering Services Firms, Vincent Hargaden, Jennifer K. Ryan

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

We develop a model to enable engineering professional services firms to improve the management of their competitive resources, i.e., skilled engineers, to be better able to respond to customer demand. The model was informed by semistructured interviews with senior executives from engineering, information technology (IT) services and technical consulting firms. As a result, we capture many of the complexities associated with the resource planning process in the professional engineering services sector. In the resulting model, the key attributes of supply, demand, and operations constraints are identified. Based on information obtained from the interviews, a number of test firms are created.We …

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Table Of Contents Jan 2015