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Full-Text Articles in Technology and Innovation
Contingency Planning Amidst A Pandemic, Natalie C. Belford
Contingency Planning Amidst A Pandemic, Natalie C. Belford
KSU Proceedings on Cybersecurity Education, Research and Practice
Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.
Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian
Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian
KSU Proceedings on Cybersecurity Education, Research and Practice
Social media has profoundly changed how we interact with one another and the world around us. Recent research indicates that more and more people are using social media sites such as Facebook and Twitter for a significant portion of their day for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves. However, social media has also caused some problems. One of the problems is called social media cyberbullying which has developed over time as new social media technologies have developed over time. Social media cyberbullying has received increasing attention in recent years as …
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Atlantic Marketing Association Proceedings
In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …
Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long
Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long
Atlantic Marketing Association Proceedings
As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …
Usability Testing To Enhance User Experience: The Catquest Usability Study, Aaron Nichols, Amber Billey, Alice Stokes, Peter Spitzform, Catherine Mundy
Usability Testing To Enhance User Experience: The Catquest Usability Study, Aaron Nichols, Amber Billey, Alice Stokes, Peter Spitzform, Catherine Mundy
UVM Libraries Conference Day
After implementing the discovery tool Primo (eventually renamed CATQuest), the UVM Libraries conducted a usability test to understand how our users approach using this tool without instruction, to discover patterns in searching behavior, and to uncover how compatible Primo is with user search behavior. This presentation will demonstrate the design and implementation of the usability study, as well as reveal some surprising results.