Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Technology and Innovation
Tourism Products And Sentiment Analysis, Ibrahim A. Ozen
Tourism Products And Sentiment Analysis, Ibrahim A. Ozen
University of South Florida (USF) M3 Publishing
OVERVIEW
Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …
Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig
Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig
University of South Florida (USF) M3 Publishing
OVERVIEW
User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …