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Business and Corporate Communications

Research Collection Lee Kong Chian School Of Business

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Building Digital-Ready Culture, Richard Raymond Smith Jul 2021

Building Digital-Ready Culture, Richard Raymond Smith

Research Collection Lee Kong Chian School Of Business

The rapid change to digital and remote working in organizations around the world has been a great test of human spirit and resilience. Yet, over the weeks and months of meeting and engaging people through cameras and microphones, many have noted that “Things are not quite the same.” While we have replaced the formal physical meetings, the paper-intensive processes, and the auditorium town-hall meetings, many are missing the informal interactions, the social connections, the spontaneous discussions in the day-to-day digital work life. The traditional business handshake has all but disappeared from the planet and many are wondering if it will …


The Business Of Creative Industries, Chong, Mark Jan 2015

The Business Of Creative Industries, Chong, Mark

Research Collection Lee Kong Chian School Of Business

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.