Unpacking Athletics: An Exploration Of Identity Development For Division I Women College Athletes, Kathleen E. Scanlon

Dissertations - ALL

This dissertation explored how former Division I National Collegiate Athletic Association (NCAA) women athletes made meaning of their undergraduate experience and how it influenced their post-graduate lives. The study research questions focused on three areas: a) how participants constructed meaning from their athletic experiences and what role those experiences had in shaping their identity; b) how the participants made sense of the various systems they experienced and what bearing various identities had on their meaning making; and c) what concrete knowledge, skills and qualities participants felt they possessed today that they attribute to their intercollegiate athletic experiences.

Three semi-structured interviews …

Financing Small Market Baseball: A Case Study Of The Auburn Doubledays, Derek Wohlfarth

Honors Capstone Projects - All

Professional baseball has been played in Auburn, New York, since 1958, but over the last few years, the team has experienced a period of financial losses. The biggest hit was in 2013, when the team lost $125,000. The City of Auburn, which owns the team, no longer has the money to support the franchise, so in order to keep baseball in Auburn, the team must become self-sufficient. Auburn is the second-smallest market in the league, so the community needs to get behind the team in order for it to stay in operation. New management came in for the 2014 season …

An Investigation Into The Accounting Practices Of Owners In The Professional Sport Industry With Specific Consideration Of Implications To Players, Taxpayers, And Local Governments, Stephen Michael Rathbun

Honors Capstone Projects - All

In today’s sport industry there is a push by players to maintain an equitable split in revenues to ensure ownership groups do not exploit them. This has been of particular importance over the past five years during collective bargaining agreements. Players associations are not the only groups who are affected by the financial management of professional sport owners. Taxpayers and local governments also share an interest in the manner owners operate teams. With an increase in public subsidization of sport teams, taxpayers have a natural vested concern for professional sports.

The concern on this topic comes with the financial management …

A Geographical Analysis Of The Origin Of National Football League Players And Draftees, Robert Murray

Honors Capstone Projects - All

The inspiration for this examination of NFL football players came from a September 17, 2010 CBS Television program 60 Minutes report “American Samoa: Football Island” by Scott Pelley. Pelley determined “that a boy born to Samoan parents is 56 times more likely to get into the NFL than any other kid in America” (Pelley, 2010). As a result of this investigation, I was inspired to travel to American Samoa in June 2013 to learn firsthand what variables and conditions led to the production of National Football League (NFL) Draft picks from this country, Tonga and all the regions within the …

Major League Soccer Case Study An Examination Into The Future Of The League, Matt Samost

Honors Capstone Projects - All

Major League Soccer has grown tremendously since its inception in 1996. The league, however, still is a work in progress. The overarching question of this case study deals with an examination into the future of the league. Will it continue to be a niche sport on the American sports landscape or will it challenge the big four leagues in the years to come? Broken into five subtopics, the case study looks to address this question by examining the league through multiple lenses in order to be able to take both an in-depth and wide look at the current condition of …

Determinants Of Major League Baseball Player Salaries, Tyler Wasserman

Honors Capstone Projects - All

In 2003, Michael Lewis published Moneyball: The Art of Winning an Unfair Game, which forever changed the finances and economics of baseball. It began a movement towards using advanced statistical analysis to determine the value of baseball players, in order to build a roster that will win the most games at the lowest cost. The Moneyball movement has resulted in a multitude of new statistics to try to drill a player’s value down to one number that represents his marginal revenue product, or his individual contribution to the team’s success.

Player salaries are typically the largest cost for Major …

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Honors Capstone Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …