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Full-Text Articles in Sports Management
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Walden Dissertations and Doctoral Studies
The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 …
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Walden Dissertations and Doctoral Studies
Despite more than $1 trillion spent annually on poverty remediation, impoverishment in the United States persists unabated. With a U.S. poverty rate greater than 10% for more than 4 decades, economics are neither poverty's cause nor cure. As such, non-economic poverty remedies require exploration and expansion. Linking greater leadership and poverty theories, this non-experimental, cross sectional, quantitative, survey-based research effort correlated individualized consideration's (IC) practice with collegiate athlete graduation rates in order to identify and isolate possible leadership based social poverty remediation measures. Leveraging a two-stage random sample, this research effort correlated student athlete Multi-Factor Leadership Questionnaire (form 5X) responses …