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Full-Text Articles in Sports Management
Strategies For Increasing Revenues For Sun Belt National Hockey League Teams, Dewey Gantz
Strategies For Increasing Revenues For Sun Belt National Hockey League Teams, Dewey Gantz
Walden Dissertations and Doctoral Studies
Failure to increase revenues negatively impacts the sustainability and viability of businesses on a long-term basis. Some organizational leaders of the United States Sun Belt National Hockey League (NHL) teams do not possess the skills or experiences to take advantage of the opportunities developed from successful business applications to increase revenues. Grounded in Porter's 5 forces model and Porter's competitive strategy theory, the purpose of this qualitative multiple case study was to explore strategies used by organizational leaders of Sun Belt hockey teams to increase revenues. The participants comprised 5 organizational leaders from NHL teams located in Sun Belt locations …