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Full-Text Articles in Sports Management
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Human Movement Sciences & Special Education Theses & Dissertations
Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …
An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
Human Movement Sciences & Special Education Theses & Dissertations
Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing …