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Full-Text Articles in Sports Management
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Changing The Game: The Effects Of Social Media On The Business Of Sport, Jacqueline Avola
Honors Theses
This thesis will examine the way in which social media has revolutionized three major components of fan engagement. First, it illustrates how social media dramatically increases the immediacy by which fans receive sports news and information. Second, the thesis demonstrates the importance of social media to enable fans to develop intimate relationships with their favorite teams and players. Third, this thesis illustrates how social media sites considerably increase the accessibility of sporting events to fans.
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
The Super Bowl's Economic Impact On Its Host City, Ashley Lockwood
Honors Theses
In this paper, I am going to discuss the major differences between the sports boosters' pregame estimates compared to the economists' post game analysis. In my research, I analyze all 32 cities with an NFL team over the most recent 20 years to see if there is a significant impact on the host's economy. This research will show if increasing local taxes in order to host the game yields an increase in per capita GDP after the game. Tax payers accept higher tax rates under the impression that, after the game, their city will reap massive benefits from hosting the …
The Effectiveness Of Promotions In Minor League Baseball : A Study Of The Eastern League, Collin R. Zucker
The Effectiveness Of Promotions In Minor League Baseball : A Study Of The Eastern League, Collin R. Zucker
Honors Theses
Minor League Baseball (MiLB) is comprised of 247 teams playing in 17 leagues at six different levels. Every team in these leagues is an affiliate of a Major League Baseball (MLB) team, but many are privately owned and are therefore financially independent. While MiLB primarily serves as a development environment for future MLB players, profit maximization is still a goal of various front offices. Minor League Baseball has existed for over a century but only recently have teams been regarded as profitable investments. In Forbes’ “Most Valuable Minor League Teams” list published in 2016, the average value of the top …