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Full-Text Articles in Sports Management
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy
Honors Theses
Consuming alcohol while watching a sporting event has become a tradition within the sport commnnity. Almost one in ten sports fans leave major league stadiums with a blood alcohol level over the legal limit, with 40% of spectators consuming alcohol during the game (Lopatto, 2011). Due to this tradition, many colleges and universities have struggled to answer the question, should alcohol be sold at our athletic events? To answer this question research has been done on many factors including binge drinking, violence and safety, alcohol control policies, tailgating and attendance.