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Full-Text Articles in Sports Management
Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White
Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White
UNLV Theses, Dissertations, Professional Papers, and Capstones
ABSTRACT
This thesis examines how sports teams vary by means of self-presentation on a social media
platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation
and operationalizing impression management strategies, this study content analyzed
seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every
Tweet posted, during these three months, from the seven different sporting teams was coded to
compare and contrast the men's teams accounts with the women’s teams accounts, as well as one
account that combines the men’s and women’s team on one Twitter page. The study found …