Sports Management Commons^™

Coaching Style Preferences Of Division I College And Professional Softball Players, Megan Diane Langenfeld

Graduate Theses and Dissertations

The purpose of this study was to describe the coaching style and leader behavior preferences of softball players. The Leadership Scale for Sports (LSS; Chelladurai & Saleh, 1980) was administered to Division I college softball players and professional softball players from the National Professional Fastpitch league (NPF). Sixty-four softball players completed the Leadership Scale for Sport questionnaire (preference version), 52 Division I college softball players and 12 professional softball players from the NPF. Descriptive statistics revealed that softball players prefer Training and Instruction, Democratic Behavior, and Positive Feedback; players did not prefer Autocratic Behavior or Social Support. Follow-up univariate ANOVAs …

The Mediating Effect Of Team Identification On The Relationship Between Social Media Consumption And Intentions, Jaeahm Park

Graduate Theses and Dissertations

The purpose of this study was to (a) identify the motivational factor for subscribing to collegiate athletics' social media (b) analyze the effect of subscribing to collegiate athletics' online social media on team identification (c) analyze the effect of subscribing to collegiate athletics' online social media on behavior intentions mediated by team identification. The study also examined the difference across demographic information which can be used for fan segmentation. By analyzing a total of 146 undergraduate students from University of Arkansas Recreation and Sport Management classes, this dissertation found the following.

This study verified seven motives for subscribing to school …