Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Sports Management
The Impact Of New, Renewal And Termination Sponsorship Announcements On Share Price Returns, T. S. Kruger, Michael M. Goldman, M. Ward
The Impact Of New, Renewal And Termination Sponsorship Announcements On Share Price Returns, T. S. Kruger, Michael M. Goldman, M. Ward
Sport Management
What impact do sport sponsorship announcements have on the share price returns of the sponsoring firms? The purpose of this research is to examine the impact of new, renewal and termination sponsorship announcements on share price returns. The research employed the widely acceptable event study methodology to analyse 118 announcements made by 19 firms over a period of more than 11 years. The mixed findings across all three announcement types point to the lack of consideration given to the sponsorship investment by investors. The findings suggest that, although some firms may position their sponsorships as a contributor towards competitive advantage, …
Sports On Television: The How And Why Behind What You See, Michael M. Goldman
Sports On Television: The How And Why Behind What You See, Michael M. Goldman
Sport Management
No abstract provided.