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Articles 1 - 5 of 5
Full-Text Articles in Sports Management
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn
Human Movement Sciences & Special Education Theses & Dissertations
Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …
An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead
Human Movement Sciences & Special Education Theses & Dissertations
Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing …
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott
Teaching & Learning Theses & Dissertations
Maintaining a balance between the dual roles of being both a student and an athlete can be challenging for many college student-athletes. While research has indicated identity conflicts exist for student-athletes because of these two roles, few investigations have analyzed the impact of having dual identities on academic performance. Using identity theory as a theoretical framework, this study sought to determine if relationships exist among athlete identity, student identity, and GPA. In addition, this study examined whether these relationships varied based on gender, race, year in school, major, and sport. A survey instrument that included the Academic and Athletic Identity …
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Human Movement Sciences & Special Education Faculty Publications
Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies could mitigate perceptions that real-time price fluctuations are unfair to the consumer. Guided by transaction utility theory, the current study examined the relationship between various ticket offers, consumer perceptions of fairness, familiarity, and intentions to purchase professional sports tickets. The findings support previous theory suggesting perceptions of fairness and purchase …
Examining Consumer Perceptions Of Demand-Based Ticket Pricing In Sport, Stephen L. Shapiro, Joris Drayer, Brendan Dwyer
Examining Consumer Perceptions Of Demand-Based Ticket Pricing In Sport, Stephen L. Shapiro, Joris Drayer, Brendan Dwyer
Human Movement Sciences & Special Education Faculty Publications
Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown in popularity in response to the demand-based ticket resale market. Previous research has examined the relationship between the primary and secondary ticket market and determinants of price in a DTP environment. However, research has not focused on consumer perceptions of DTP or resale prices. The purpose of this study was to examine consumer perceptions of demand-based pricing over time, to assess the influence of attitudes on perceived value and purchase intentions. Results indicated that time, team performance expectations, fairness perceptions, seat location, and ticket market influenced …