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Full-Text Articles in Sports Management
Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge
Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge
Sport Management Undergraduate
The career of an athlete may shape the narrative that the media uses when writing articles on that player when they retire. Many people fail to understand how the media constructs articles the way they do on Major League Baseball (MLB) players upon retirement. This research study used a mixed method approach to show how the media covers certain professional MLB players when they retire. The researcher counted how many times chosen variables were mentioned in two different articles of sixteen retired MLB players, and then extracted quotes from those articles. This study found that superstar pitchers and superstar hitters …
Assessing The "Goodness Of Fit" Between Scholarly Assertions And Audience Interpretations Of Media Images Of Black Male Athletes, Emily J. Houghton
Assessing The "Goodness Of Fit" Between Scholarly Assertions And Audience Interpretations Of Media Images Of Black Male Athletes, Emily J. Houghton
Human Performance Department Publications
The purpose of this study was to examine the "goodness of fit" in sport media research, specifically how audiences interpret media images of Black male athletes and the ways in which their interpretations "fit" with scholarly assertions pertaining to racially marked media depictions. Participants in the study (n=36) were part of eight focus groups segmented by age, gender and race. They viewed and discussed mainstream media images of Black male athletes found on major American sport media websites (ESPN.com and SI.com). The images corresponded with five categories of representation found in the literature: highly competent/natural athlete, exotic savage, deviant, emotionally …
The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart
The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart
WCBT Faculty Publications
There is perhaps no better example of media created frenzy over heroism and celebrity than in the world of professional women’s tennis. Two of the most recognizable personalities, Venus Williams and Anna Kournikova, are known for very different reasons: Williams because of her on-court success and her rivalry with her sister Serena, Kournikova because of her on-court failures yet curiously strong endorsement success. Survey research was undertaken to examine perceptions of both women, to determine a) how society views them (as heroes or celebrities), and b) to determine their marketing worth, with regards to consumer intention to purchase an endorsed …