Sports Management Commons^™

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

The Role Of Coach’S Gender On Coaching Self-Efficacy For Division Iii Female Student-Athletes, Nicholas M. Swim, Khirey B. Walker, Robert Turick, Lawrence W. Judge

Journal of Athlete Development and Experience

The landscape of women in college sports has improved dramatically since the enactment of Title IX in 1972. Participation rates and funding have increased, providing a more inclusive environment for female student-athletes to compete. However, females ascending to leadership positions within the NCAA has experienced a downward trend. Currently, males hold the majority of athletic director positions and serve as head coaches on over half of female varsity sport teams. This may be detrimental to female student-athletes as women in leadership positions provide same-gender role models and mentors relationships for female student-athletes. The purpose of this study is to examine …

Virtual Games Meet Physical Playground: Exploring And Measuring Motivations For Live Esports Event Attendance, Haozhou Pu

Health and Sport Science Faculty Publications

The spectacular rise of esports and its live events have drawn increasing interests from sport and leisure studies. Little information, however, is known on motives behind spectators’ attendance of esports events. Based on a mixed-method design consisting of data collected in cross-cultural settings, we developed and validated an eight-factor measurement scale related to the motives of attending live esports events. In this study, we contend that esports event creates a space where virtual and physical experience are mutually constituted. While motives found in traditional sports and event research are present in the current study, motives unique to esports events are …

The Playing Experiences Of Esport Participants: An Analysis Of Treatment Discrimination And Hostility In Esport Environments, Lindsey Darvin, Ryan Vooris, Tara Mahoney

Journal of Athlete Development and Experience

The eSport industry has seen rapid growth over the previous decade with additional opportunities for participants to compete in competitive and casual environments. As such, the sport industry has taken notice of this increase in popularity and exposure for eSport. A recent call to arms by sport management scholars suggests that the field of sport management needs to broaden research endeavors to include analyses of eSport and eSport spaces. To that end, this investigation serves as one of the first that investigates the playing experiences of eSport participants with a particular focus on the presence of discrimination and hostility in …

The Impact Of Alcohol Consumption On Academic Success And Athletic Identity In Collegiate Student-Athletes, Zoe E. Arnold

Electronic Theses and Dissertations

Upon entering college in the United States, students are exposed to alcohol and, relatedly, the potentially dangerous experiences and effects that come with consuming alcohol. This is especially true for collegiate student-athletes, who have been found to have the highest consumption rate among student groups on campus. The purpose of the study was to understand the relationship between how student-athletes at a focus university, a Division I member of the National Collegiate Athletic Association, experience alcohol consumption, how their consumption affects their academic grade point average (GPA), and how athletic identity plays a role in their experiences. While the research …

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

Assessing The "Goodness Of Fit" Between Scholarly Assertions And Audience Interpretations Of Media Images Of Black Male Athletes, Emily J. Houghton

Human Performance Department Publications

The purpose of this study was to examine the "goodness of fit" in sport media research, specifically how audiences interpret media images of Black male athletes and the ways in which their interpretations "fit" with scholarly assertions pertaining to racially marked media depictions. Participants in the study (n=36) were part of eight focus groups segmented by age, gender and race. They viewed and discussed mainstream media images of Black male athletes found on major American sport media websites (ESPN.com and SI.com). The images corresponded with five categories of representation found in the literature: highly competent/natural athlete, exotic savage, deviant, emotionally …

The 2010 Racial And Gender Report Card: National Basketball Association, Richard Lapchick, Christopher Kaiser, Christina Russell, Natalie Welch

Faculty Publications

The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida publishes the Racial and Gender Report Card to indicate areas of improvement, stagnation, and regression in the racial and gender composition of professional and college sports personnel and to contribute to the improvement of integration in front office and college athletics department positions. Each year the National Basketball Association (NBA) has made progress in almost all categories examined for both race and gender.

The NBA continues to set the standard for the industry as the leader on issues related to race and gender hiring practices. …