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Sports Management Commons™

Open Access. Powered by Scholars. Published by Universities.®

Sports Studies

1996

Arete, Sport and Society, American Sport History, Football, Bowl games, Names, Corporate sponsors

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Full-Text Articles in Sports Management

Bowling On The Girdiron: The Name Game, Richard C. Crepeau Dec 1996

Bowling On The Girdiron: The Name Game, Richard C. Crepeau

On Sport and Society

Already some of the big ones are behind us like the Las Vegas Bowl which attracted very little attention from the major industry in that city and the Jeep Eagle Aloha Bowl which featured neither the bird nor the vehicle.

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