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Full-Text Articles in Sports Management
Sport Venue Quality: Measurement, And Its Impact On Spectator’S Sustained Consumption Intentions, Dae Eun Kim
Sport Venue Quality: Measurement, And Its Impact On Spectator’S Sustained Consumption Intentions, Dae Eun Kim
Theses and Dissertations
The aim of the current study was to reconstruct the sport venue quality dimensionsas an autonomous quality with a utilitarian perspective and examine the impact on spectators’ perceived risk, price perception, and sustained consumption intentions. Venues for National Basketball Association (NBA) and Major League Baseball (MLB) games that mostly represent indoor and outdoor sporting facilities were chosen, and subjects were spectators who have experience of attending professional team sport events in sport venues. The study employed an online survey for data collection, and a total of 595 samples were utilized for data analyses. The data set was randomly split into …