Sports Management Commons^™

An Examination Of Motives, Attitudes And Charitable Intentions For Running In A Charity Event, Edwin Gomez, Eddie Hill, Lynn Ridinger, Stephen Shiparo

Human Movement Sciences & Special Education Faculty Publications

Running, as a form of leisure time physical activity is generally popular due to its low-cost entry, easy access to practice, and the convenience and accessible nature of the activity. Specifically, one type of running experience sought by many is charitable running or running for a cause (i.e., cause-related sport event). While there is a growing body of literature on charity sport events, little is known about how the charitable motives and participant identity with the event affect future behaviors associated with the cause and the event. Grounded in identity theory, the purpose of this article was to examine the …