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Full-Text Articles in Sports Management
Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell
Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell
Doctoral Dissertations
The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.
The results of the study indicate that SEC football away game sport …