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Arete, Sport and Society, American Sport History, Super Bowl, Commercials, Football, NFL, Thorstein Veblen, Excess, Waste, Money
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Full-Text Articles in Sports Management
The Super Bowl And Conspicuous Consumption, Richard C. Crepeau
The Super Bowl And Conspicuous Consumption, Richard C. Crepeau
On Sport and Society
ESPN is calling it their "blow out the budget coverage." FOX promises that this will be the biggest presentation ever with over seven hours of pre-game programming. A thirty-second advertising spot will cost a $1.6M which comes to a mere $53,333 per second and represents a 28% increase over last year's bargain rates.