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Full-Text Articles in Sports Management
A Qualitative Exploration Of Ticket-Pricing Decisions In Intercollegiate Athletics, Craig A. Morehead, Stephen L. Shapiro, Lamar Reams, Chad Mcevoy, Timothy M. Madden
A Qualitative Exploration Of Ticket-Pricing Decisions In Intercollegiate Athletics, Craig A. Morehead, Stephen L. Shapiro, Lamar Reams, Chad Mcevoy, Timothy M. Madden
Human Movement Sciences & Special Education Faculty Publications
Ticket sales represent a significant revenue stream for NCAA Football Bowl Subdivision athletic departments, yet little is known about how administrators determine prices for those tickets. Utilizing strategic planning as the primary framework and supplemented by stakeholder theory, this study examines ticket-pricing decisions from the viewpoint of athletic administrators with various departmental responsibilities to better understand the role of ticket pricing in intercollegiate sport. Twenty athletic administrators, representing two Power 5 and two Group of 5 institutions, were interviewed about their experiences with ticket pricing. In addition to common pricing objectives related to revenue, patronage, and operations, administrators also suggested …