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Articles 1 - 3 of 3
Full-Text Articles in Sports Management
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Recreation, Parks, and Tourism Administration
The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …
"We Just Treat Everyone The Same": Lgbtq Aquatic Management Strategies, Barriers And Implementation, Austin R. Anderson, Eric Knee, William D. Ramos, Tiffany Monique Quash
"We Just Treat Everyone The Same": Lgbtq Aquatic Management Strategies, Barriers And Implementation, Austin R. Anderson, Eric Knee, William D. Ramos, Tiffany Monique Quash
International Journal of Aquatic Research and Education
This study examined the management of aquatic venues in a number of areas (facilities, programming, human resource management, marketing, policies) as it pertains to LGBTQ participants and participation. The study utilized in-depth semi-structured interviews with 16 aquatic managers to examine steps that are currently being taken (or lack thereof) when it comes to creating environments that are perceived to be open, or closed, to LGBTQ participants. A grounded theory-based process of data collection and analysis resulted in emergent themes. These themes included: (a) gendered spaces, (b) non-aquatic initiatives, (c) staff knowledgeability, (d) departmental and organizational mission, (e) aquatic-specific programming and …
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Walden Dissertations and Doctoral Studies
The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 …