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Articles 1 - 12 of 12
Full-Text Articles in Sports Management
The Role Of Intercultural Communication In Recruiting And Retaining Student-Athletes: A Phenomenological Study On Understanding The Sociocultural Aspects Of Building Non-Revenue Teams In Intercollegiate Sport, Eva Rouser
PhD in Organizational Leadership
Recruiting and retaining student-athletes at NCAA Division I and II member institutions is difficult. However, the coaches of non-revenue-producing sport have developed communication measures to assist in successfully fielding teams of culturally unique individuals that build an ingroup culture to compete despite limiting factors. The purpose of this qualitative phenomenological study was to examine the lived experience of non-revenue-producing sporting coaches’ intercultural communication methodical variations in interactions with student-athletes as each coach adapts exchanges to serve as relationship-building elements to balance cultural norms with the acceptance of unfamiliar cultural behaviors. Relevant themes emerged from the data gathered during participant interviews, …
Multiple Identities In Sport Fandom: Balance, Conflict, & Negotiation, Aaron Mansfield
Multiple Identities In Sport Fandom: Balance, Conflict, & Negotiation, Aaron Mansfield
Doctoral Dissertations
Simultaneous to the sport industry’s ascent, obesity has become an issue of growing societal concern. Scholars have explored the role of social-psychological identification in both fandom and physical health, but have not yet explored the intersection of the two. Throughout life, individuals must negotiate all of their identities, including their attachment to sport teams, yet understanding of role identity within sport management is limited. Likewise, scholars have noted the need for greater illumination of the relationship between fandom and physical well-being. I address these gaps through three studies. In Study One, I completed semi-structured interviews with individuals who consider both …
Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon
Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon
UNF Graduate Theses and Dissertations
Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
The Effect Of Competition In The Sports Market On The Popularity Of Baseball, Noah Winslow
Undergraduate Theses and Capstone Projects
This paper will discuss why Major League Baseball (MLB) has declined in popularity in the United States since the 1998. Issues regarding the increased competition with the development of different sports leagues along with antitrust in payroll drew the most interest. Various forms of marketing, including media and competitive marketing, will be covered along with different variations of economics in the sports world. The research will follow the development of Major League Baseball through the second half of the 20th century, along with an analysis between the MLB, National Basketball Association (NBA) and National Football League (NFL) in the 21st …
"It's Personal": A Case Study Analysis Of The Strategic Management Of Resources In A Historically Black University Athletic Department., Brigitte M. Burpo
"It's Personal": A Case Study Analysis Of The Strategic Management Of Resources In A Historically Black University Athletic Department., Brigitte M. Burpo
Electronic Theses and Dissertations
This dissertation is a qualitative case study examination of the strategic management of critical resources in an HBCU athletic program. It begins with a historical overview of HBCUs and HBCU athletic departments focusing on the systemic and societal influences that contributed to the current state of HBCU athletic programs. This dissertation later discusses the influence of a lack of financial resources on HBCU athletic departments further depletes the ability to operate with a competitive advantage. Chapter One focuses on the historic background of HBCUs and their formation as well as the societal influences that depleted critical resources. Chapter Two covers …
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
The Lone Coyote Of The National Basketball Association: A Case Study On The Organization Culture Of The San Antonio Spurs, Dylan O. Staub
Experience Industry Management
Organizational culture exists within every professional sports team’s organization and makes up the organization’s DNA. The San Antonio Spurs are one such Professional Sports organization that innovates new global team building strategies that values the group as a whole over the individual. The purpose of this study was to examine the organizational culture of the San Antonio Spurs franchise in the National Basketball Association (NBA). The researcher used a best-practices guide to evaluate the San Antonio Spurs’ corporate culture. This study found that the San Antonio Spurs are effective in their organizational culture practices, however, could focus their efforts more …
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt
Recreation, Parks, and Tourism Administration
The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside
Walden Dissertations and Doctoral Studies
The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 …
Bgsu Men's Soccer Business Plan, Joseph Sullivan
Bgsu Men's Soccer Business Plan, Joseph Sullivan
Honors Projects
This honors project was an application based project performed by Joe Sullivan for the BGSU men’s soccer team. Being a business major, along with a student-athlete for the team, my project ties both of these passions together in the creation of a business plan for the team. I created and explained in detail 5 initiatives that the team can take in order to improve and grow as a program. These 5 initiatives will increase overall profitability, brand image, brand awareness, performance and overall team culture. Overall, I believe that this project details tangible action items that the team can take …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Job Satisfaction In Minor League Baseball, Justice L. Hoyt
Job Satisfaction In Minor League Baseball, Justice L. Hoyt
Sport Management Undergraduate
Every individual in the sport industry spends a substantial amount of time at work. Hence the satisfaction of an individual’s job is important. The purpose of this study was to look at the satisfaction levels of full time minor league baseball employees in the International League. This study was the first study in the field of minor league baseball which tried to determine if the satisfaction levels were worth the demand of the work. It is known across the workforce that the more time demanding a job is the less freedom you have for family and leisure. This study was …
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Walden Dissertations and Doctoral Studies
Despite more than $1 trillion spent annually on poverty remediation, impoverishment in the United States persists unabated. With a U.S. poverty rate greater than 10% for more than 4 decades, economics are neither poverty's cause nor cure. As such, non-economic poverty remedies require exploration and expansion. Linking greater leadership and poverty theories, this non-experimental, cross sectional, quantitative, survey-based research effort correlated individualized consideration's (IC) practice with collegiate athlete graduation rates in order to identify and isolate possible leadership based social poverty remediation measures. Leveraging a two-stage random sample, this research effort correlated student athlete Multi-Factor Leadership Questionnaire (form 5X) responses …