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Full-Text Articles in Sales and Merchandising
An Analysis Of Retail Sales In Micropolitan Areas In The Year 2000, Brett Miller, Michael Davidsson
An Analysis Of Retail Sales In Micropolitan Areas In The Year 2000, Brett Miller, Michael Davidsson
Paper Presentations
In this paper retail sales will be used to help understand the consumer spending habits of micropolitan areas in the year 2000. The year 2000 was a big year for American consumers, it was at the turn of the century, some said that the world was ending; others said it was just the begging of a new technological era. This paper will take a look at many factors that could have affected the retail sales (i.e. consumer spending) in micropolitan areas, as well as be able to help explain the consumer confidence in the year 2000. Areas such as population …
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela Joines, Troy Comeau
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela Joines, Troy Comeau
Paper Presentations
A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national sponsors versus local, and how brand attachment to the university or sponsoring brands effects their perception of the sponsorship alliance. Phase 1 included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and …