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Full-Text Articles in Sales and Merchandising

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula Sep 2018

Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula

MBA Faculty Conference Papers & Journal Articles

With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …


The Case For Showrooming, Cristina Nistor, Prashanth Nyer Jul 2018

The Case For Showrooming, Cristina Nistor, Prashanth Nyer

Business Faculty Articles and Research

Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be …


Glossary Of Business Evidence, Paul C. Boyd Apr 2018

Glossary Of Business Evidence, Paul C. Boyd

MBA Faculty Conference Papers & Journal Articles

No abstract provided.


Diseño De La Estructura Organizacional Y Planeación Estratégica Para La Empresa Intelogistics S.A.S, Harold Steven Fuentes Guevara, David Santiago González Rodríguez Jan 2018

Diseño De La Estructura Organizacional Y Planeación Estratégica Para La Empresa Intelogistics S.A.S, Harold Steven Fuentes Guevara, David Santiago González Rodríguez

Administración de Empresas

No abstract provided.


El Marketing Digital Como Herramienta Fundamental Para Emprendimientos Musicales En La Ciudad De Bogotá, Iván Dario Vásquez Forero Jan 2018

El Marketing Digital Como Herramienta Fundamental Para Emprendimientos Musicales En La Ciudad De Bogotá, Iván Dario Vásquez Forero

Administración de Empresas

No abstract provided.