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Sales and Merchandising Commons

Open Access. Powered by Scholars. Published by Universities.®

2011

Syracuse University

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Full-Text Articles in Sales and Merchandising

Yourmainsqueeze: A Campaign For Syracuse, Jacqueline Piccolo May 2011

Yourmainsqueeze: A Campaign For Syracuse, Jacqueline Piccolo

Honors Capstone Projects - All

The city of Syracuse is a resource that has been untapped by SU students. Most students would consider themselves disconnected from the city, and would say that there’s not much to do downtown. Students will more likely complain about all the snow Syracuse receives, and the wind chill levels that can freeze your tears. However, when actually using the city’s resources, and engaging with downtown events, it is easy to see that life in the city does not freeze over in the winter.

In order to combat this problem, I have created a campaign proposal plan for the city of …


Skilladdiction Business Plan, Taylor Louie May 2011

Skilladdiction Business Plan, Taylor Louie

Honors Capstone Projects - All

Skill gaming is a type of online gaming in which people play fun, easy to learn, casual games, in a tournament setup - sometimes backed by small wagers, in attempt to win cash prizes. Launched in April, 2009, SkillAddiction (SA), now host to over 54,000 customers across more than 150 countries, brings people together to compete in any of their favorite casual games, in which the outcome is predominantly based on the player's skill. SA has incorporated innovative features to set itself apart from competitors, such as a virtual scavenger hunt, and interactive community features, and continues to develop the …