Sales and Merchandising Commons^™

Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri

Theses Digitization Project

The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.