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Full-Text Articles in Sales and Merchandising
2005 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2005 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August of 2005.
2005 Spring Convocation & Investiture Program, Office Of Communications & Marketing, Morehead State University.
2005 Spring Convocation & Investiture Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation and investiture program held on May 13, 2005.
Msu Update, 2005, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2005, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2005.
Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan
Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan
Conference proceedings
Electronic loyalty schemes (ELSs) first appeared on the Irish retail landscape when Superclub was launched by the Irish grocery multiple Superquinn in 1993. While ELSs are now commonplace in the Irish retail sector, the rationale for their introduction remains unclear. Loyalty measurability remains a ubiquitous concern within the business literature. This paper offers an organisational perspective on the role and operation of one electronic loyalty scheme. It investigates the benefits of ELSs and their contribution or otherwise to the development of loyalty. The paper reiterates the belief that the real advantage of ELSs resides with their data mining potential to …