Sales and Merchandising Commons^™

To Buy Green Or Not To Buy Green: Do Structural Dependencies Block Ecological Responsiveness?, Simon J.D. Schillebeeckx, Teemu Kautonen, Henri Hakata

Research Collection Lee Kong Chian School Of Business

Despite the significant increase in interest in sustainable business practices, decisions on switching to more environmentally friendly input materials are understudied. In a conjoint experiment, we presented 267 Finnish manufacturing firms with an opportunity to acquire an alternative, more ecological input material and investigated their willingness to switch to that material. We find that in general, firms are willing to substitute their current principal input with a more ecological alternative under conditions of functional parity. However, such willingness is contingent on the firm’s value creation structures. Specifically, if the products and processes driving the firm’s value creation rely more on …

Do Blockchain And Iot Architecture Create Informedness To Support Provenance Tracking In The Product Lifecycle?, Somnath Mazumdar, Thomas Jensen, Raghava Rao Mukkamala, Robert John Kauffman, Jan Damsgaard

Research Collection School Of Computing and Information Systems

Consumers often lack information about the origin and provenance of the products they buy. They may ask: Is a food product truly organic? Or, what is the origin of the gemstone in the ring I purchased? They also may have sustainability concerns about the footprint of a product at the end of its life. Producers and sellers, meanwhile, wish to know how longitudinal tracking of the provenance of products and their components can boost their sales prices and after-market value, and re- veal new business opportunities. We focus on how the product lifecycle (PLC) can be leveraged to track information …

Aurora Athletics: A Sustainable Active Wear Brand., Molly Gram

Senior Honors Projects

The apparel industry has had a compounded annual growth rate of 2.5% over the past ten years. Much of that is due to the tremendous demand from consumers for active and athleisure apparel. Demand for more casual apparel has resulted from various cultural shifts, like more casual dress codes in the workplace. There is a lot of competition between businesses in this industry. In the globalized apparel industry, a brand’s supply chain is a major influencer of its success. What if a brand could keep up with competitors while also addressing growing consumer demands for ethically sound product? Meet Aurora …

Sustainable Fashion At Nordstrom, Joe Lawless

MICCSR Case Studies

This CSR mini-case focuses on CSR issues related to the supply chain in the fashion industry. The case is based on the Fashion Futures 2025 report by the Forum for the Future, and focuses on anticipated supply shortages, workforce issues, technological advances, water shortages, high energy prices, re-use and remanufacturing changes. The case calls for students to develop a strategy for Nordstrom as they prepare for this changed new world

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993