Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business and Corporate Communications (4)
- Education (3)
- Higher Education (3)
- Public Affairs (3)
- Public Affairs, Public Policy and Public Administration (3)
-
- Social and Behavioral Sciences (3)
- Advertising and Promotion Management (2)
- Marketing (2)
- Accounting (1)
- Agribusiness (1)
- Business Administration, Management, and Operations (1)
- Business Law, Public Responsibility, and Ethics (1)
- Corporate Finance (1)
- E-Commerce (1)
- Entrepreneurial and Small Business Operations (1)
- Finance and Financial Management (1)
- Food and Beverage Management (1)
- Gaming and Casino Operations Management (1)
- Hospitality Administration and Management (1)
- Human Resources Management (1)
- Insurance (1)
- International Business (1)
- Labor Relations (1)
- Management Information Systems (1)
- Management Sciences and Quantitative Methods (1)
- Organizational Behavior and Theory (1)
- Other Business (1)
- Portfolio and Security Analysis (1)
- Institution
Articles 1 - 6 of 6
Full-Text Articles in Sales and Merchandising
Investigating The Effects Of Store-Brand Introduction On Retailer Demand And Pricing Behavior, Pradeep K. Chintagunta, Andre Bonfrer, Inseong Song
Investigating The Effects Of Store-Brand Introduction On Retailer Demand And Pricing Behavior, Pradeep K. Chintagunta, Andre Bonfrer, Inseong Song
Research Collection Lee Kong Chian School Of Business
The effects of the introduction of a store-brand into a particular product category are studied. The paper focuses on the effect of store-brand introduction on the demand as well as on the supply side. On the demand side, the changes in preferences for the national brands and price elasticities in the category are investigated. On the supply side, the effects of the new entrant on the interactions between the national brand manufacturers and the retailer introducing the store brand are studied, including how these interactions influence the retailer's pricing behavior. In doing so, it is possible to test whether the …
Msu Today, 2002 (May), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2002 (May), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for May of 2002.
Msu Today, 2002 (January-February), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2002 (January-February), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for January and February of 2001.
Msu Update, 2002, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2002, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2002.
Sampling Concepts, Paul Boyd, Ph.D.
Sampling Concepts, Paul Boyd, Ph.D.
MBA Faculty Conference Papers & Journal Articles
The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.
For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …
Barriers To The Advancement Of Modern Food Retail Formats: Theory And Measurement, Arieh Goldman, Seshan Ramaswami, Robert E. Krider
Barriers To The Advancement Of Modern Food Retail Formats: Theory And Measurement, Arieh Goldman, Seshan Ramaswami, Robert E. Krider
Research Collection Lee Kong Chian School Of Business
The recent expansion of global food retailers into emerging economies has made the study of food retail modernization especially relevant at this time. We present a framework to analyze limitations to market share growth of retail formats based on diffusion across consumer segments and by product category. We then propose a measurement approach, based on consumer surveys, that quantifies the impact of these processes on supermarket market share. Food retail modernization is then examined in Hong Kong by this approach for two points in time. In a 1995 diagnostic study, we find that geographic and economic segment diffusion of supermarkets …